IMDA and TikTok launch Singapore microdrama programme for media professionals

From vertical live-action to AI animation, a new IMDA-TikTok programme aims to equip Singapore’s media professionals with the skills and tools to tap the fast-growing global microdrama market.

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How do storytellers keep audiences hooked when stories unfold in episodes just minutes long?

That is the opportunity behind the new IMDA-TikTok Microdrama Programme, a joint initiative by Singapore’s Infocomm Media Development Authority (IMDA) and TikTok Singapore, announced on Thursday (Oct 1), to help local media professionals develop expertise in one of the industry’s fastest-growing formats.

The initiative is part of IMDA’s Digital Content and Capability Development programme, launched earlier this year.

Microdramas are essentially stories built for the smartphone era: bite-sized episodes, typically watched vertically, that use strong characters, emotional hooks and cliffhangers to keep viewers coming back for the next instalment.

The global market for microdramas and other short-form vertical video content is projected to generate US$150 billion in revenue this year, according to figures cited by IMDA and TikTok.

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