Hudson Williams wore this cardigan. Then the Indigenous designer's business went viral

The Heated Rivalry star wore Indigenous designer Justin Jacob Louis's blue-and-black journey knit cardigan to an event in New York on Wednesday along with an orange ribbon on his chest marking National Day for Truth and Reconciliation.

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Hudson Williams wears Indigenous designer Justin Jacob Louis's blue-and-black journey knit cardigan to the Kate Spade New York Global Summit on Women's Mental Health on Wednesday. The cardigan, which costs $350, quickly sold out. (Jason Lowrie/BFA)

When Canadian actor Hudson Williams stepped out wearing a piece by Canadian Indigenous designer Justin Jacob Louis on Wednesday, Louis didn't expect to go viral.

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