'I can't believe he is one of us' - inside Salah's life in Trabzon

Back in August, when Mohamed Salah landed in Istanbul after flying in from his holiday in Mykonos, he wore Trabzonspor's burgundy and blue home strip as he stepped out of the plane to be greeted by thousands of fans.

That kit sold out almost instantly. Later that day, as Salah headed to Trabzon in north-east Turkey to complete the formalities of one of the most unexpected transfers after the expiry of his Liverpool contract , he asked one of his entourage what he should wear.

"The same kit," came the response, but Trabzonspor president Ertugrul Dogan advised Salah to wear the black away kit instead. Of course, that sold out too.

From the outset of the 34-year-old's arrival to this historic port city on the Black Sea, that sense of adulation has only grown.

"I went to the airport to see him in Istanbul and it was surreal," says Nisa Dumangoz. "I still can't believe that he is one of us."

Go for a stroll through Trabzon on matchday and it is Salah's face which adorns everything. Even the walls inside the fishmongers have pictures of him.

At the club shop in town, one of the staff jokes that the ground floor is for the Egyptian and the upper floor is for everything else.

Outside the stadium, there are scarves, magnets, keyrings, lighters with his face on and Egyptian Nemes headdresses in Trabzonspor colours. Season ticket sales rocketed after his arrival.

Copyright for this text belongs to BBC.