Armed and ready to quack: German military launches rubber ducks with assault rifles
13 minutes ago
The Bundeswehr is moving into retail: with its own online shop, the German armed forces aim to improve their public image and establish themselves as a brand. The launch range includes T-shirts, mugs and a rubber duck armed with an assault rifle – which proved so popular that it quickly sold out.
Anyone who likes a bit of military company in the bath might soon find just what they are looking for at the Bundeswehr. Germany's armed forces have launched their own online shop, and one of its most eye-catching products is, of all things, a camouflage-clad rubber duck armed with a miniature assault rifle.
What might initially sound like a joke is, in fact, part of a new marketing strategy. Through the shop, the Bundeswehr aims to reshape its public image, raise its profile and, above all, appeal to younger audiences. Alongside the unusual rubber duck, the range also features other branded merchandise and clothing.
The duck is attracting particular attention. The small rubber toy, dressed in military gear, has quickly become a bestseller and was temporarily sold out shortly after the shop launched.
The Bundeswehr's camouflage rubber duck, armed with a miniature assault rifle, has attracted plenty of attention.
Copyright for this text belongs to Euronews.