I'm Donut, the viral Japanese bakery chain, opening first Singapore outlet

The bakery chain is famous for its pillowy doughnuts.

Some of the doughnuts sold by the popular Japanese bakery chain I'm Donut. (Photos: Instagram/i.m.donut)

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Popular Japanese bakery chain I'm Donut is set to open its first Singapore outlet, the brand revealed in a social media post on Monday (Sep 28). The post shows a picture of a hoarding at an unknown location and is captioned: "2026 – Coming Soon", suggesting that the opening will happen sometime this year.

That same day, a separate account for I'm Donut Singapore also went live.

Launched in Japan in 2022, I'm Donut is known for its wide range of pillowy doughnuts. The treats are made with a unique brioche dough that combines several types of wheat with pumpkin.

The dough is slowly fermented at a low temperature for an extended period before being quickly fried at a high temperature. This gives the doughnuts a chewy, elastic texture that still melts in your mouth.

Signature flavours include the original doughnut, which is sprinkled with brown sugar; the matcha doughnut and the custard doughnut.

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